Importance of Integrated Marketing
August 2013 I’m sure you’ve heard the marketing community talk about integrated marketing, but have you ever wondered why it’s so important? Integrated marketing, when done correctly, completely...
View ArticleNew Media Best Practices
October 2013 It seems that almost every generation has talked about the old-school against new-school mentality. We have all heard our grandparents and even our parents talk about what it was like when...
View ArticleBeing on Social Media Doesn’t Make You Social
November 15, 2013 You’ve jumped on the bandwagon and have added social media marketing to your business. You made your business a Facebook page, Twitter account and a YouTube channel. You added some...
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Five Retail Marketing Resolutions That Rock For 2014
January 10, 2014 I’m sure throughout 2013, you have asked yourself about social media, online shopping, the younger generation and knowing your market. These are all things that will affect your...
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How to Use Instagram in Your Marketing
March 1, 2014 Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters and share them on a variety of...
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Got a Bad Review Online? Here’s What to Do.
April 2, 2014 Go back a couple years and you would find most people found small businesses by opening up a phone book. Even more so, Ms. Jones would get her shopping referral from word of mouth. While...
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The Rise of Content Marketing
May 12, 2014 Content marketing used to be comprised of only a small group of bloggers and YouTube enthusiasts. According to a 2012 study by AOL (a popular Internet service provider) and Nielsen (a...
View ArticleThe Transformation of Shopping and Marketing
June 1, 2014 — The rise of the connected shopper is transforming the retail experience. We are now in an era of selling that many are calling omni-channel retailing (don’t worry we will get to that)....
View ArticleThe New Way of Marketing
July 17, 2014 Marketing changes seemingly overnight. It seems we wake up and discover some type of new marketing tool that is going to change advertising as we know it. But before you purchase that...
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Integrate Your Online Marketing and Traditional Advertising
September 12, 2015 — Internet marketing is the talk of the industry. How to increase search, be number one on Google, retarget ads, convert social to sales, etc. These are all important practices for...
View ArticleDecoding your targeted audience
January, 2017— No two customers are alike. That’s why the right message to the right customer is so important to your store’s success. The best marketing campaigns resonate emotionally with...
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